Monday, February 20, 2023

 Objective:

To obtain a challenging career that utilizes my 21 years of experience in UX Design, UX Architecture, Creative Direction, Product Design and Management, UI Design, Project Management, Digital Marketing, and innovative ideas, along with advanced skills in Information Architecture, Web Analytics, Social Marketing, Web Design, Graphic Design, Business Development, and Human Factors Engineering/508 Compliance, and contribute to the growth of the organization.

Summary: With over 21 years of experience in the IT industry, I have gained extensive expertise in various domains such as finance, health, pharmaceutical, insurance, shipping, eCommerce, and high-security technology. My skills include UX research, UX design, UX architecture, creative direction, product design, and management, UI design, project management, digital marketing, innovative ideas, information architecture, web analytics, social marketing, web design, graphic design, business development, and human factors engineering/508 compliance. My goal is to provide unique and valuable contributions to the organization's mission by ensuring that projects support strategic objectives within the budget.

Key Skills:

  • UX design, architecture, and research
  • Creative direction and product design
  • UI design and project management
  • Digital marketing and innovative ideas
  • Information architecture and web analytics
  • Social marketing and web design
  • Graphic design and business development
  • Human factors engineering/508 compliance
  • Artificial Intelligence technologies, including API.AI and Amazon Lex
  • Mobile accessibility for Native Apps
  • HTML, CSS, and JavaScript

Experience:

UX Design and Architecture:

  • Designed and implemented various UX solutions for desktop and mobile platforms across different domains, including finance, health, pharmaceutical, insurance, shipping, eCommerce, and high-security technology
  • Conducted user research and implemented design solutions using various techniques such as lab-based and remote UX testing, survey-based research, heuristic evaluations, end-to-end client research, card sorting, surveys, baseline evaluations, user-experience mapping, iterative and formative discovery, and focus groups
  • Led teams in implementing new design standards, methods, and processes while sharing best practices to grow the team's knowledge
  • Collaborated with various end clients to design community standards at large, ensuring consistent brand use across multiple marketing channels and touchpoints

Creative Direction and Product Design:

  • Provided creative direction and product design solutions for desktop and mobile platforms across different domains
  • Implemented new product designs and features by studying changing markets and providing customer insights to identify new technologies that solve complex business issues and problems
  • Contributed to product strategy ideas and provided innovative ideas for digital marketing and UX

UI Design and Project Management:

  • Provided UI design solutions for desktop and mobile platforms across different domains
  • Managed projects using Jira and MS project for project planning, tracking, and development
  • Designed and developed projects using SharePoint and managed digital marketing efforts
  • Managed competitive landscaping efforts to stay up-to-date on market trends

Digital Marketing and Innovative Ideas:

  • Led the development of digital marketing campaigns, including SEO, SEM, accessibility, web analytics, PPC management, and digital marketing
  • Provided innovative ideas for digital marketing and UX

Human Factors Engineering/508 Compliance:

  • Ensured that digital products and platforms meet 508 compliance standards by following human factors engineering principles
  • Implemented mobile accessibility for Native Apps to make websites and applications more accessible to people with disabilities by applying the best practices in the industry

Skills:

  • Excellent communicator with first-rate research, innovation, and problem-solving skills
  • Proficient in HTML, CSS, and JavaScript
  • Strong background in user experience research for diverse cross-platform desktop and multi-platform mobile applications
  • Excellent capacity for reasoning, logic, critical thinking, creativity, and problem-solving skills

Education:

  • Bachelor of Science in Computer Science
  • Master of Science in Human-Computer Interaction

Conclusion: I am confident that my skills and experience

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Barbie project

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Affiliate Publisher Management Experience

1.Over 16 years of experience in Senior User Interface and User Experience for major fortune 500 companies.(included in my resume) http://kanteshsiddiah.blogspot.com 2.Over 8 years in Affiliate Publisher Management with major websites and major companies like Commission Junction, Link share, Click booth, Connect Commerce, Google ad words and ad sense, Yahoo Ad network, ebay affiliate network, Amazon Affiliate Publisher, Bidvertiser, Click bank etc. 3.More than 8 years hands-on experience in affiliate program management. 4.Worked and documented track record of successful affiliate recruitment, including program performance data. 5.Good Experience and possess strong knowledge of the affiliate marketing industry, including Its customs, culture, and controversies. 6.Documented and has a strong understanding of both legal/ethical and illegitimate/unethical affiliate marketing practices, including thorough knowledge of how spyware, adware, and parasite ware can be detected and prevented. 7.Very good experience in web-based informational/educational product development and testing of online sales creative. 8.Very fluent and skilled in the internet marketing sales process, including email marketing, search engine optimization, pay-per-click advertising, and blog/forum marketing. 9.Good experience and Ready to be act as an ambassador for Affiliate Classroom 10.Excellent experience in SEO,SEM, Affiliate Management, Publisher Management, e-Marketing, Pay Per Click Management, Pay Per Impression, Semantic Analysis, Keyword Analysis, Website Analysis, Position Monitoring, Competitive Analysis, Industry Analysis, Log File Analysis, Visitors Behaviors Analysis, Goal Assessment, Website Auditing, Analyzing Existing Promotional Activities, Consult on maximizing page conversions, onsite Ad Management, E-mail Campaign, Fraud Management, Viral Marketing ,Network Marketing ,Google Optimization, Yahoo Optimization, Article Submission, Directory Submission, Blog Submission, Forum Posting, Press Releases, Reciprocal Link Building, Social Bookmarking, Social Networking, Keyword Analysis, Competitive Analysis, Title & Meta Tags, Heading & Alt Tags, Keyword Density and Proximity,W3C Validation, Broken Link Fixing, MOD-Rewrite of Dynamic URLs, Navigation and Internal Linking, Content Development, Keyword Analysis, Keyword Matching Strategies, Improving CTR, Improving Ad Position, Improving Quality Score, Landing Page Optimization, ROI Calculation, Budget Optimization, Ad Rotation etc.. 11.Over 9 years of experience in Maintaining and Managing affiliate management websites for all its video and online advertisements. 12.Very good in locating affiliate programs, working on Past and Current issues of E-Mail spam, Search engine spam, adware, trademark bidding, cookie stuffing, affiliate tracking softwares. 13.Over 8 years working as a senior Dynamic Wireframes, HTML Wireframes, Visualisation Design, Interactive Prototypes, Sitemaps, Information Architecture jobs for major fortune 500 companies. 14.Experience in Tracking affiliate sales and fraud management for multiple clicks and publisher management, Affiliate link generation, cookie setting, commission calculation 15.Major Affiliate work also includes Daily affiliate management with ongoing development and deployment, fresh marketing creative, affiliate communications such as eNewsletters And blog posts, offers, affiliate payments, and dispute resolution. Monitoring affiliate activity, analyzes performance, identify areas of improvement and recommend ways to increase affiliate-generated revenues. Recruit new affiliates, joint venture partners, and strategic partners, Oversee the development and distribution of marketing tools and sales Creative to affiliates, Establish channels of communication to ensure all affiliates and joint venture, partners have access to marketing tools, and to develop custom marketing Material as required. Worked closely with Marketing Director to build and expand the affiliate Program. 16.Initiate new campaign ideas, incentives, and bonus offers. 17.Developed annual affiliate campaign calendar and rollout plans. 18.Represented Affiliate Classroom at all affiliate marketing related trade shows. 19.Speak and conduct seminars at industry events Sample websites www.uwannadeal.com www.myofficedeals.com www.starbiztech.com www.drugstore.com

New Article Written by Kantesh Siddiah on Dynamic Wireframes, Published on Web on Apr 8th 2009

Dynamic Wireframes are more Efficient than Static Wireframes

UI Design Principles

I strongly follow the UI Design Principles and Standards.
The structure principle. Your design should organize the user interface purposefully, in meaningful and useful ways based on clear, consistent models that are apparent and recognizable to users, putting related things together and separating unrelated things, differentiating dissimilar things and making similar things resemble one another. The structure principle is concerned with your overall user interface architecture.
The simplicity principle. Your design should make simple, common tasks simple to do, communicating clearly and simply in the user’s own language, and providing good shortcuts that are meaningfully related to longer procedures.
The visibility principle. Your design should keep all needed options and materials for a given task visible without distracting the user with extraneous or redundant information. Good designs don’t overwhelm users with too many alternatives or confuse them with unneeded information.
The feedback principle. Your design should keep users informed of actions or interpretations, changes of state or condition, and errors or exceptions that are relevant and of interest to the user through clear, concise, and unambiguous language familiar to users.
The tolerance principle. Your design should be flexible and tolerant, reducing the cost of mistakes and misuse by allowing undoing and redoing, while also preventing errors wherever possible by tolerating varied inputs and sequences and by interpreting all reasonable actions reasonable.
The reuse principle. Your design should reuse internal and external components and behaviors, maintaining consistency with purpose rather than merely arbitrary consistency, thus reducing the need for users to rethink and remember.

Dynamic Wireframes Vs Static Wireframes

Dynamic Wireframes are a very important aspect or idea of any application or website. Since many applications are developed on web-based technologies these days, Dynamic Wireframes and User Interface (UI) play a major factor among numerous websites that are similar. UI design architecture include various aspects of websites/applications such as navigations, buttons, graphics components, information placement, icons and color combinations all of which can be captured with dynamic wireframes. Dynamic Wireframes are more efficient than Static Wireframes - Couple of articles on this and some samples. http://www.free-press-release.com/news/200904/1239191626.html

Senior UI/UX/Web and Graphics Specialist

Design and development of Scoper, Solutions Request and UI Specification and Standards Guidelines with Wireframes to support web products of One Mariel Animal Health Care Products. Served as a primary Product UX/UI/IA Specialist and Site Map Architect and specialist for multiple Intranet and Internet one Merial Animal Health Products Maintainws strong business intelligence knowledge of the industry and new technologies to ensure that strategies effectively for new products and designing new websites. Created UISS (User Interface Standards and Specification document.) with Heuristics and web guidelines and best practices. Used Adobe Captivate for creating Optimized UI, Creating Master Slides with Rich Nimation effects. Designed and Developed Front End code in HTML, XML using Documentum and SiteCatalyst for web analytics Used Best Practices in SEO, eMarketing guidelines, UI Design and Development with complete specification documentation and worked on Interactive Dynamic Wireframes. Used Irise and Axure software to design and develop Dynamic wireframes (Interactive prototype) and UI documents. Complete Design and development of websites using CSS, HTML, XHTML and DHMTL. Interacted with Business Stake Holders and Marketing Directors for multiple tasks and designed and developed Dynamic Wireframes, Mockup Screens and User Cases and Interacted with team to Integrate to Silver light and SharePoint applications. Created UX design principles, designed mockup screens and Dynamic Wireframes with best practices of IA/Sitemap and Mockup screens. Sample Screenshots attached

Sample Design for OneMerial

Sample Design for OneMerial
Complete UI/UX/Graphics Design

Reports page OneMerial(Intranet) Sample

Reports page OneMerial(Intranet) Sample

Senior UI/UX/IA specialist - Creoss

Created UISS(User Interface Specification Document) for UI modernization project with Dynamic Wireframes for many systems of ESRGTECH and also •Served as a primary Product UX/UI/IA Specialist and Site Map Architect and specialist for multiple projects •Created UISS (User Interface Standards and Specification document.) with Heuristics and web guidelines and best practices. •Used Best Practices in SEO, eMarketing, UI Design and Development with complete specification documentation and worked on Interactive Dynamic Wireframes. •Used Irise and Axure software to design and develop Dynamic wireframes (Interactive prototype) and UI documents. •Complete Design and development of websites using CSS, HTML, XHTML and DHMTL. •Interacted with Business Stake Holders for multiple tasks and designed and developed Dynamic Wireframes, Mockup Screens and User Cases and Interacted with team to Integrate to Silver light and SharePoint applications. •Created UX design principles, designed mockup screens and Dynamic Wireframes with best practices of IA/Sitemap and Mockup screens.

TSYS(Total Systems)- STAR Prepaid/Loyalty CARDS

Primary point of contact for complete User Interface Design and Development for all STAR/Prepaid and Loyalty Projects of TSYS Prepaid Division. Design and Development of Dynamic Wireframes, Concept Maps, Navigation maps, Site Maps and Design documents for around 150 use cases and different modules. Created around 900 pages of complete UI documentation for all the applications with screenshots and data mapping document. Created documents on UI Design Principles and Guidelines, 508 and W3 standard guidelines documents. Crated prototypes and conceptual blueprints for all financial card processing and payment. Involved in product design concepts and solutions and participated in presentations. Worked on both Internal and Client Admin modules of STAR Prepaid/Loyalty projects. Created UI templates for final look and feel using HTML, Fireworks, AXURE, Flash, Illustrator, and Photoshop. Designed and Developed Front end HTML pages for all applications and got approved. Ensured that all UI scope and requirements information are documented and approved. Acted as an escalation point for tracking and problem resolution on implementation. Driven Product requirements in conjunction with Product and Sales team. Served as a primary Business and Product UI specialist for Project STAR (platform redevelopment initiative to meet new generation of business requirements). Driven business rules and product requirements and work as a Business UI interface to team of Business/System Analyst. Documented UI business processes and high-level product concepts for Technical and Business Analyst Teams. Sample Wireframe Reference Documment can be seen here. Sample Wireframe Document

OWCD/CDC Intranet Portal

OWCD/CDC Intranet Portal
OWCD/CDC Intranet Portal

OWCD/CDC Intranet Portal

Complete design and development of intranet based web templates for OWCD. Created breadcrumbs for all pages with new design guidelines. Created new home pages from scratch for all divisions under OWCD like TSD, CDD, SWDD and CDC University. All the documents which go online are tested for 508 compliance and cleared. Created Master Pages using ASP.net and CSS3. Completely involved in creating front end applications using ASP.net and supporting all database applications of OWCD. Involved in new requirements gathering and updating on a regular basis. Complete design and development of cascading style sheets for the whole website with new web guidelines. Complete design of mockup screens for final approval and clearance. Participated in ongoing meetings with web redesign team for new updates and approved contents for templates. Posted contents on templates of OWCD and CDC University. Used Dreamweaver, Javascript, CSS, SHTML, Fireworks, Visio.

CAPS

CAPS
Competency Assessment Profile System- Please click on the image below to view sample Wireframe and Screen Flow Document.

CAPS- Assessement Screen

CAPS- Assessement Screen
Employee Assessment - Complete Sample Flow Diagram and Wireframes Document for Reference Purposes Only.

CAPS- Competency Assessment Profile System

Involved in Design and development of Entire Application using ASP and SQL Server, Created. Involved in Design of the complete assessment tool by using Macromedia products like Flash, Fireworks MX, Athorware, Illustrator, Dream weaver MX. Involved in Creating templates and design mockup screens using html, JavaScript. Involved in creating pages following CDC Web Standard and Guidelines The demo site was created using html and fireworks. Involved in creating JavaScript’s and cascading style sheets for the entire product. Involved in creating DHTML, CSS and JavaScript. Involved in testing for 508 compliance and clearance to post it on production server. Involved in designing of logos, html screens, ASP screens, images, graphical design. Involved in creating demo sites for clients and testing the 2 modules for both supervisor.

CDC/OWCD- Internet

CDC/OWCD- Internet
CDC/OWCD Internet

CDC/OWCD- Internet Home page

CDC/OWCD- Internet Home page

CDC/OWCD- Internet Redesign Project

Gathered requirements to include meeting with key users to understand and to clarify expectations of portal web site. Designed mockup screens (templates) for proof of concept and approval. Identified, created and presented color compositions, styles, fonts and images using CDC guidelines. Designed and developed database for complete website for OWCD/CDCU. Employing multimedia content. Created cascading style sheets, JavaScript and DHTML for site. Created PDF files and PowerPoint presentations for site by using acrobat writer and Microsoft PowerPoint. Tested the site for 508 compliance and clearance before releasing it to the web server.

ePMS - Windows Tile Horizontally

ePMS - Windows Tile Horizontally
Pleae Click on the image to see sample Wireframes and Movie of the Application

ePMS- Electronic Practice Management System

ePMS- Electronic Practice Management System
Desktop verstion

ePMS- Electronic Practice Managment System

Involved in complete Design and Development and played the role of outsourcing project manager for this product. Captured requirements from customers and created design mockups with respect to requirements. Produced complete requirements specification documentation. Facilitated internal & external communications to ensure product viability and timely delivery. Involved with all aspects of project management including: Inception, development, Q&A, deployment, training and support. Sample Reference Document- Sample Wireframe Features List added for Windows Based Application

Aidforce - Networking for needy people

Aidforce - Networking for needy people

Aidforce - Networking for Needy People

Involved in redesigning the open source code with new top menu and side menu listed with new requirements from the client and also arranged new design look and feel for the latest digg concept.

Wireframes

Wireframes
UWannadeal Affiliate Liquidation Sample

Wireframe Sample

I have provided Wireframe Sample from UWannadeal Affiliate Management System.

UWannaDeal- Deals Portal

UWannaDeal- Deals Portal

UWannadeal - Best Deals Guaranteed Portal

Involved in Complete Design of this site and also created mockups for final approval. The site has different modules like affiliate management section, coupons management section, admin section,users management section, forums section, forums management section and check for low price section. Each and every module has around 10 to 15 sets of interactivity screens.

Uroogle - All Feeds and Widgets Deals

Uroogle - All Feeds and Widgets Deals

Uroogle Deal Spot for all Feeds and Widgets

Best Deals site to find latest feeds and widgets, I created this page and also added latest feeds, blogs and widgets to show the best deals and coupons with links. Created Mockup screens for demo and then created widgets and feeds using third party tools.

Vantel Technologies - Network Solutions Providers

Complete website design and development including top navigation, mockup screens, UI design and maintainance.

Vantel - Network Solution Providers

Vantel - Network Solution Providers

Neodora - IT Solutions Providers

Designed the site from scratch including top navigation bar, right panel scrolling flash news and flash intro page with top menu, CSS menu structure. I also created mockup screens and got approval from client.

Neodora - IT Solutions Providers

Neodora - IT Solutions Providers

PlayFree - Free Online Games Portal

Design and Development of Home page and admin section for this site, UI design to access games from database, integrated with third party tools. Complete graphics design and logo design for this site.

PlayFree - Online Free Games Portal

PlayFree - Online Free Games Portal

Anidinfosoft - BPO and Outsourcing firm

Anidinfosoft - BPO and Outsourcing firm

Anidinfosoft - BPO and Outsourcing Firm

I have designed and developed complete website for anid Infosoft including logos, top manu bar, leftside navigation and new, center image according to clients needs and requirements.

Maarz - The Mobile Planet

Maarz - The Mobile Planet

Maarz - The mobile Planet

Designed, developed and integrated this site with third party tools. Created Logo, top navigation and side navigation bars with all the tables. Used Dreamweaver, Fireworks, CSS.